KMC Part Time Prospectus
An economical product was a key to the brief whilst maintaining a similar print run to previous instalments. As the client was conscious that the thin weight would be noticeable, it was opted to make the brochure as ergonomic as possible, whilst portraying it as a coffee house magazine.
To aid the user-friendly but casual effect, a modular grid was used which maximised the capacity for information without compromising clarity or the ability to include simple stylist devices throughout. With a limit on stock options, an uncoated paper was used to portray an organic and rustic feel.