KMC HE Prospectus
This 36 page prospectus was made for undergraduates aged 18 and over. The front cover design incorporated the message ‘Learn, Progress Succeed’ which was designed to work cohesively with the overall look to instill a more ‘grown up’ feel – an identity asked for by the brief holder. This also could serve as a potential slogan for future advertising.
Photography led double-page spreads aimed to inspire and communicate the active nature of the courses, whilst emotive language in the form of short editorial style paraphrasing aimed to draw appeal from the prospective student.
A combination of dark grey and vibrant colours creates a navigable system for the reader. Presented on 300 gsm silk cover, 120 gsm pages and a spot UV for the front cover message, ensuring a professional, quality product.