BB Zedex is a display typeface that was created for short words. The idea behind the font was to question legibility without compromising it.
The typeface is designed to be playful, inviting the curious eye to explore the realm where typography meets art. Each new word creates a simple systematic visual art form.
The typeface aspires to be a viral product, appealing to clients within the fashion, editorial and retail industries. It is based on sans serif style geometry while adding vertical, horizontal and diagonal lines to obscure the readers intention.